The BNP Paribas Open is an annual tennis tournament held in Indian Wells, California, in the United States. Since 2023, I’ve worked based on the campaign created by the agency Defy Ordinary, following the brand and identity guidelines to develop various materials (both print and digital) used in the promotion before, during, and after the event.
I’ve also created other assets needed during the tournament, such as ticket designs, gazebos for the food court, branding on giveaways for attendees and athletes, and in the 2025 edition, the creation of a kids’ zone where children and athletes interacted.
Working on an event of this scale has taught me a lot about evaluating the quality of my designs, following brand standards, and at the same time, proposing ideas that make the campaign more engaging.
